09.02.2023

Acquisition supports Gardena’s continued growth journey

In 2022, Gardena continued to expand its market position and geographical growth journey despite a challenging business climate.

GARDENA Micro-Drip-System © GARDENA

The Micro-Drip-System is the water efficient irrigation and transports the water directly where it is needed. This keeps the plants healthy and improves the harvest.

This press release has: 2 Images

Short text (293 Characters)Plain text download

Global sales of the Gardena Division amounted to 1,280 million euros in fiscal year 2022. In the reporting currency, this corresponds to growth of 29 percent compared to 1,025 million euros in the previous year, in which Gardena exceeded the sales mark of one billion euros for the first time.

Press release (3233 Characters)Plain text download

The organic sales declined by 7%, currency effects contributed with 6% and the acquisition of Orbit Irrigation with 31%. Gardena was initially able to maintain the sales level achieved during the pandemic in the first half of the year. In the second half-year sales were negatively impacted by destocking activities by retail partners as well as continued challenges in global supply networks, especially for electronic components. Sales of the new Gardena EcoLine product range made largely from post-consumer recycled materials was good during the year.

“2022 was a challenging year for Gardena Division, where we failed to deliver on our financial expectations. But strategically, we made important progress. We strengthened our U. S. market and smart watering leadership positions through a successful integration of the recently acquired Orbit Irrigation. And we successfully launched innovative and more sustainable products,” says Pär Åström, President of the Gardena Division. “We are therefore sticking to our long-term growth strategy and planned investments for the future,” Pär Åström adds.

This includes the planned expansion of the Heuchlingen site in the district of Heidenheim. In December, the land adjacent to the plant was transferred to the company by the municipality. Archaeological excavations are currently still taking place on the site. Once these are completed the expansion timeline will be finalized.

At the end of 2022, the Husqvarna Group employed around 2,370 people in Germany at its sites in Ulm, Heuchlingen, Niederstotzingen and Laichingen, as well as in the field. Around 3,500 employees work for the Gardena Division worldwide.

Innovations 2023: Efficient garden watering

Gardena has already announced numerous innovations for the coming gardening season. They all have a lower consumption of resources in common.

In view of the advancing climate changes, the special focus is on efficient garden watering. The proven Micro-Drip system for efficient drip irrigation for beds and plant rows has been completely revised for easier use and for utilization of Gardena’s competence of making high-quality product from recycled materials. Those are also the key feature of the new EcoLine Garden Hose that has been developed in partnership with Fitt. For lawn irrigation, new sprinklers are being introduced that use innovative nozzles to reduce water consumption. The battery-powered range for the successful Power for All Alliance is expanded with new products for high-rise pruning. Batteries and chargers for these can be used with more than 100 different products of the alliance. A new range of pumps is characterized by low energy consumption and low noise levels during operation.

Note: Gardena Division sales in the financial year 2022 amounts to 13,606 million Swedish crowns according to the full-year report of Husqvarna Group. For information purposes, the conversion into euros is based on the average exchange rate for the reporting period (1 EUR = 0,0941116460815015 SEK).
About Gardena
For over 50 years Gardena has provided everything passionate gardeners need. The broad assortment of products offers innovative solutions and systems for watering, lawn care, tree and shrub care and soil cultivation. Today, Gardena is a leading European supplier of high-quality gardening tools and distributed in more than 100 countries worldwide. Gardena is a brand of Husqvarna Group. Gardena Division has 3,450 employees worldwide. Further information on gardena.com.

Husqvarna Group
Founded in 1689, Husqvarna Group has evolved into a global leader in manufacturing innovative products and solutions for managing forests, parks, and gardens. Our diverse product range includes robotic lawnmowers, chainsaws, trimmers, riding lawnmowers, and watering solutions. Husqvarna Group is also a leader in equipment and diamond tools for the light construction industry and diamond tools for the natural stone industry. Operating mainly under the global brands of Husqvarna and Gardena, our products and solutions reach consumers and professional users through direct sales, dealers, and retailers across more than 100 countries. Net sales in 2023 amounted to SEK 53.3 billion and the Group has approximately 13,800 employees in 40 countries. The headquarter is in Stockholm, Sweden and the company is listed on Nasdaq Stockholm.
All contents of this press release as .zip: download Direct download folder_open Save to lightbox

photo_camera Images (2)

GARDENA Micro-Drip-System
2 126 x 1 535 photo_camera © GARDENA
Pär Åström
2 656 x 1 772 photo_camera © Husqvarna Group

Contact

1 Susanne Huber (en)
Susanne Huber
GARDENA GmbH
Brand and products
susanne.huber@husqvarnagroup.com

2 Heribert Wettels (en)
Heribert Wettels
GARDENA GmbH
Corporate Communications
heribert.wettels@husqvarnagroup.com