GARDENA SHOWCASE 2024 INNOVATIONS AT GLEE

As Europe’s biggest watering and tools brand, GARDENA is exhibiting its new innovations at the GLEE trade show in June. GARDENA will also exhibit our high-quality core watering and new tool products. With eye-catching point of sale displays, attendees can discover GARDENA’s vast range of watering products, cutting tools, new innovations for 2024 and so much more, on new stand location C40-D41.

This year, GARDENA will not only reveal new innovations, but also showcases their new Micro-Drip irrigation, sustainable EcoLine and new cutting and cultivating ranges with hands-on demo areas. Visitors can set-up watering systems, water plants efficiently and cut branches with ease, then enjoy a fresh coffee brewed by a barista. Flymo, GARDENA’s sister brand, will also showcase its latest robotic lawnmower, which is a world-first innovation, and new POWERFORALL battery products.

The stand will incorporate RHS Sustainable Product of the Year finalists, GARDENA Micro-Drip and the new EcoLine hose.

GARDENA’s Micro-Drip system delivers water drop by drop exactly where the plants need it: at the roots. In this way, not a drop is wasted, and evaporation is kept to a minimum, meaning gardeners can care for their plants while conserving resources.

For 2023, the number of individual components in the system has been significantly reduced, and its “Quick and Easy” connection technology guarantees fast system assembly and a permanently tight pipe connection. The new sets offer appropriate watering solutions for potted plants, vegetable patches or flower beds, raised beds or hedge plants.

The EcoLine range consists of hand tools and watering products, with at least 65 percent recycled material in the plastic parts of each product, making it the resource-saving choice for passionate gardeners. The product family has impressed retailers and consumers alike since its launch in 2022, and in 2023 innovation continues with the new EcoLine Hose as a new addition.

Country Manager, Howard Scott said: “We are very excited to meet our retail customers at GLEE this year, showing our support for the event and the industry during a key gardening season. The last few years have proven to be a real success for us at GARDENA, with hundreds of retail doors opened both within independent garden centres and mass merchants. The momentum the brand has gained and its reputation for reliable, high-quality gardening products speaks volumes within the category.”

Field Sales Manager, Edward Cantle said: “As a sales team we are looking forward to reconnecting with existing customers and meeting the growing number of new customers that are realising the reliability GARDENA offers. Our presence at GLEE sends a strong message that GARDENA is committed to offering customers a high-quality service and quality product solutions. We will show brand-new product ranges designed for the UK consumer. GLEE offers this under one roof, fully accessible and secure, it is the start to our 2024 season.

“We will be hosting an exclusive cocktail hour at the stand, with guest speaker and sustainability ambassador Lynne Lambourne, 4-6pm on Tuesday 27^th and Wednesday 28^th June, please come along and toast the gardening season with us.”