15.02.2022

Gardena sales exceed one billion euros for the first time

Sales increase of 12 percent due to strong growth in Northern and Southern European markets

Gardena sales exceed one billion euros for the first time © GARDENA

Gardena Division's global sales amounted to 1,025 million euros in the full year 2021. This means that the for the first time the division of Husqvarna Group has exceeded the threshold of one billion euros in sales. “Growth was strong in our strategic focus markets, especially in Southern and Northern Europe which compensated for a weak season for watering in Central Europe due to excessive rainfall. Nevertheless, our core markets of Germany, Austria and Switzerland also recorded a considerable increase,“ explains Pär Åström, President of Gardena Division.

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Gardena Division's global sales amounted to 1,025 million euros in the full year 2021. This means that the for the first time the division of Husqvarna Group has exceeded the threshold of one billion euros in sales.

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“Growth was strong in our strategic focus markets, especially in Southern and Northern Europe which compensated for a weak season for watering in Central Europe due to excessive rainfall. Nevertheless, our core markets of Germany, Austria and Switzerland also recorded a considerable increase,“ explains Pär Åström, President of Gardena Division.

Global leader in watering solutions for private gardens

With the acquisition of Orbit Irrigation in the fourth quarter of last year, Gardena has become the world's leading supplier of watering solutions for private gardens and has also strengthened its position in North America. The new business unit within the Gardena Division already contributed two percent to total sales in the short period. Excluding this contribution, Gardena was able to grow by 14 percent compared to the previous year’s sales.

“Gardena has been able to develop positively for yet another year in a row and continues its growth path despite the difficult conditions caused by the pandemic,” states Pär Åström.
The gardening company was once again able to grow in all its product groups and in all relevant sales markets. The Gardena Division now accounts for 22 percent of Husqvarna Group’s total sales in the past full year.

Big investment plans

In November, Gardena had specified its expansion plans for its existing Heuchlingen plant, located approximately 40 kilometers north of Ulm. There, the company wants to position itself for the growing demand of the coming years with an integrated production and logistics site.

The plan is to expand the total area of the site from around 48,000 square meters at present to 153,000 square meters in the future. Provided all the necessary permits are granted, construction work could start as early as the beginning of 2023. With around 300 employees at present, Gardena is already the largest employer in Heuchlingen and aims to employ up to 900 people at the site in the future.

The Gardena Division invests continuously in all its locations. This includes the plant in Vrbno pod Pradědem in the Czech Republic, where the production of robotic mowers has been further expanded. In addition, a further service center for international customer orders has been established here to expand capacity.

Gardena Division currently employs around 3,600 employees worldwide.

Numerous innovations for the 2022 season

Gardena is starting the new garden season again this year with numerous innovations. One of the highlights is the new EcoLine, a range of high-quality garden tools that is manufactured with a high proportion of recycled materials and has already been awarded the German Sustainability Award Design 2022.

With the new AquaCount water meter, garden owners can keep an eye on their consumption and supply their plants as needed.

The smart SILENO robot lawn mowers are equipped for the future with the new LONA technology, making use smarter than ever.


Note: Gardena Division sales in the financial year 2021 amounts to 10,537 million Swedish crowns according to the full-year report of Husqvarna Group. For information purposes, the conversion into euros is based on the average exchange rate for the reporting period (1 EUR = SEK 0.0973171).
About Gardena
For over 50 years Gardena has provided everything passionate gardeners need. The broad assortment of products offers innovative solutions and systems for watering, lawn care, tree and shrub care and soil cultivation. Today, Gardena is a leading European supplier of high-quality gardening tools and distributed in more than 100 countries worldwide. Gardena is a brand of Husqvarna Group. Gardena Division has 3,450 employees worldwide. Further information on gardena.com.
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Contact

1 Susanne Huber (en)
Susanne Huber
GARDENA GmbH
Brand and products
susanne.huber@husqvarnagroup.com

2 Heribert Wettels (en)
Heribert Wettels
GARDENA GmbH
Corporate Communications
heribert.wettels@husqvarnagroup.com